The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
A new report reveals the most used channels, what employees want to hear about most right now, and much more.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
Your brand message can be boiled down into three clear elements with this handy geometric device.
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Here’s how you must support the mental and emotional well-being of employees for effective communication.
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
This agency leader sees some of the changes from COVID-19 sticking around, but a more radical transformation taking more time to develop.
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
Most communicators aren’t planning beyond 2020, predict they’ll continue work in a constant state of crisis, and collaborate most with HR, according to a new Ragan survey packed with insights into what’s ahead for the rest of the year.
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
