How Alex Daly embraced the “pivot” during COVID-19
When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.
When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
New data reaffirms that cash is just a slice in the worker well-being pie.
The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences.
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
Make it more than a moment—make it a movement.
Ahead of Communications Week 2020, founder Tiffany Guarnaccia breaks down the theme of ‘connections’ and how modern pros are adapting to a radically new environment.
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.
Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
PR pros are trying to find long-term solutions for WFH and remote collaboration. Here’s how one agency leader sees the future of the industry.