To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
Mind this guidance to keep those sentences snappy and paragraphs punchy.
When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
Here are some tips for having an impact in challenging times—and some key mistakes to avoid.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
New data reaffirms that cash is just a slice in the worker well-being pie.
The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences.
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.
Make it more than a moment—make it a movement.
