Content MarketingWhitney Fishman Zember
3 ways brands can support consumers’ mental well-being
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Archive for September, 2020
MarketingKat Wawner
4 changes in advertising that communicators should know
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
How We Did ItMoyra Knight
Enabling purpose-driven culture during the COVID-19 pandemic
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
Daily ScoopBeki Winchel
Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets
Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.
Ragan Insider Russell Working
5 crisis comms tips from the FBI
Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.
BrandingAndrea Lekushoff
How new workforce policies are crucial for protecting your brand
Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.
Daily ScoopBeki Winchel
Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
MeasurementRoula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Crisis CommunicationsRobby Brumberg
How to communicate when morale stinks
Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.
Leading NowDiane Schwartz
Kroger’s Kristal Howard shares the blueprint for thriving amid disruption
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Content MarketingBeki Winchel
Valuable content can strengthen your brand more than any promotion
Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
Ragan Insider Ted Kitterman
How Visa Canada is helping its community during COVID-19
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Daily ScoopBeki Winchel
Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
ResearchRoula Amire
Survey: Email dominates; intranets get a rebirth
A new report reveals the most used channels, what employees want to hear about most right now, and much more.
COVID-19Lisa Glover
3 crisis PR lessons from a #CoronaBride
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
