For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.
Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.
A media watchdog warns PR pros against working with misinformation sites.
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
