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Hello, communicators:

Facebook has launched its newsletter platform, Bulletin, with publications by featured authors including Malcom Gladwell, Tan France from “Queer Eye” and Dr. Raven the Science Maven. In contrast to newsletter platforms like Substack and Twitter’s Revue, Bulletin does not allow just anyone to create their own newsletter.

“We looked for creators with a diverse range of topics, perspectives and disciplines as part of a closed beta,” explained Facebook. “Some of these creators are writers and academics, while others are industry experts and public figures. We define ’independent creators’ as individual journalists or subject matter experts who are not contractually bound to write exclusively for a platform or publisher. We’ll take a careful approach to expanding availability to more creators over time, but we are not currently accepting new creators to Bulletin.”

Facebook’s head of news partnerships was quick to emphasize that Bulletin creators will own their own content:

Bulletin writers will keep all subscription revenue for the length of these partnerships, and have the ability to take their subscriber lists and content with them. We're committed to ensuring creators own their content and their relationships, not us.