McDonalds, Lyft and Uber push vaccine messaging and services, Black employees see less progress on DE&I, and Chipotle promises wage hike

Hello, communicators:

Plenty of brands are looking to have an impact on the conversation around COVID-19 vaccines—despite mixed evidence on the effectiveness of incentives and giveaways.

Following Krispy Kreme’s promo offering a free donut to any customer who presents proof of vaccination, McDonald’s announced that it has partnered with The White House to provide vaccination information on its coffee cups. Beginning this July, the cups will feature the “We Can Do This” slogan created by the U.S. Department of Health and Human Services to promote vaccine confidence, along with a website address directing people to nearby appointments and safety information.

Courtesy of McDonald’s