Don’t touch that dial: Using radio in PR
Tune in and see the benefit of PR pros using radio to tap into new markets and boost brand visibility.
Tune in and see the benefit of PR pros using radio to tap into new markets and boost brand visibility.
PR strategy is an art, not a science. There are best practices, but the approach you take will vary with each announcement depending on what it is and what you ultimately hope to accomplish.
We spoke with Lauren Keane of Southern New Hampshire University about pitching to the press and the creative techniques that bring a great story to life.
It’s all about having as thorough a picture as possible.
“No” is just the beginning of your pitch.
These will save your time and your sanity.
Plus: The power of the air fryer.
AI is already making big leaps forward.
Senior Director of Communications and Community at Muck Rack Linda Zebian shares her concerns about news organizations shrinking and what tool she enjoys for brainstorming.
Make your press release work for search.
Sometimes to think big, you have to start small.
Naming the singer “Suicide Prevention Advocate of the Year” propelled media coverage to the heights, making The Trevor Project a winner in the Brand Awareness category of PR Daily’s Social Media & Digital Awards.
If you’ve got a great library of owned content but don’t know what to do with it, start here.
Plus: Jan. 6 report underplayed social media’s role.
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make.