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Hello, communicators:

Pop-Tarts is releasing limited edition breakfast pastries to celebrate Mexican holiday Día de Muertos, also known as Day of the Dead. The effort was conceived by parent company Kellogg’s in collaboration with its HOLA Latino Business Employee Resource Group.

Kellogg’s partnered on the campaign with the National Association of Latino Arts and Cultures (NALAC), a Latinx nonprofit organization focused on promoting, connecting and cultivating the next generation of Latino arts. The company will also provide grants to four Latinx arts organizations in L.A., San Diego, Dallas and Houston.

Courtesy of Kellogg Company