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Hello, communicators:

Following Cyber Monday, today’s Giving Tuesday encourages shoppers to spend whatever money they have left donating to nonprofit organizations and causes around the world. To mark the event, TikTok announced a new series of livestream fundraisers that expand on its  pledge of $7 million in direct donations to various mission-driven organizations around the world. While the donation will be made in the name of TikTok creators to nonprofits of their choice, TikTok will also donate $1 million in ad credits to support nonprofit fundraising efforts.

TikTok has dubbed the initiative #GivingSzn:

“Whether you’re donating your time or support, TikTok offers many ways to give back and spread joy,” the company said in a press release. “You may use our suite of donation tools to support causes and charities you care about, make a difference in your community, or just use this opportunity to spread goodwill and do good. ‘Tis the #GivingSzn, after all.”