Nonprofit Communications

Ragan Insider | Holly Ober

How communicators can maximize crowdfunding efforts

New research reveals messaging tactics that spark generosity and keep donations freely flowing.

Ragan Insider | Brendan Gannon

Museum’s press preview around African American experience in WWI boosts awareness and attendees

The National Museum of African American History’s campaign received media coverage, leading to large crowds. This won the Corporate Communications Campaign category of Ragan’s PR Daily Awards.

Ragan Insider | PR Daily Staff

Megaworld’s video raises employee awareness of UN’s sustainable development goals

The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards.

Ragan Insider | PR Daily Staff

How Oklahoma State used research to develop and introduce new brand identity

A new logo was part of a larger strategic marketing and communications plan, leading to first place in the ‘Branding or Rebranding Campaign’ category of PR Daily’s 2020 Nonprofit PR Awards.

Ragan Insider | PR Daily Staff

Southern California public TV stations rise to the COVID-19 academic challenge

Program schedules were revised to provide in-home educational content during pandemic, earning the program first place in the ‘Community-Nonprofit Partnership’ category of PR Daily’s 2020 Nonprofit PR Awards.

Ragan Insider | PR Daily Staff

How The Hospital for Sick Children built awareness to raise $400 million for new facility

A spare conference room was transformed into a replica of the Pediatric Intensive Care Unit to deliver an experience that nabbed first place for Cause Marketing Campaign in PR Daily’s 2020 Media Relations Awards.

Ragan Insider | Ted Kitterman

6 bedrock principles of crisis response

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.

Ragan Insider | Julie Wright

How to identify the stages of grief in COVID-19 messages

As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.

Ragan Insider | Beki Winchel

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.

Ragan Insider | Ted Kitterman

The Nature Conservancy’s new CCO shares goals for 2021

What are the big challenges facing nonprofit communicators in the months ahead, and what lessons can be taken from 2020?

Ragan Insider | Beki Winchel

Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media

Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.

Ragan Insider | Beki Winchel

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.

Ragan Insider | Beki Winchel

Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election

Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.

Ragan Insider | Beki Winchel

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.