Nonprofit Communications

Ragan Insider | Ted Kitterman

6 bedrock principles of crisis response

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.

Julie Wright

How to identify the stages of grief in COVID-19 messages

As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.

Beki Winchel

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.

Ted Kitterman

The Nature Conservancy’s new CCO shares goals for 2021

What are the big challenges facing nonprofit communicators in the months ahead, and what lessons can be taken from 2020?

Beki Winchel

Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media

Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.

Beki Winchel

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.

Beki Winchel

Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election

Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.

Beki Winchel

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.

Beki Winchel

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.

Beki Winchel

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.

Ragan Insider | Ted Kitterman

How to make sustainability a key part of your message

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.

Beki Winchel

Walgreens cuts 4,000 UK jobs at Boots, Starbucks requires masks, and Tinder tests video chat feature

Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.

Ragan Insider | Beki Winchel

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.

Ragan Insider | Beki Winchel

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.