3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.
Consider these tips for building relationships with editorial gatekeepers.
Here’s how young PR pros can push for change from within their organizations.
Getting featured on the six o’clock news requires timely action. Consider these tips to make the most of your opportunity.
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
Also: Facebook launches newsletter platform, NYC election board tweets apology, and JP Morgan invests in ESG.
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The list of honorees includes leaders in the profession who are working to build bridges and support communities, mentor young pros and champion DE&I, as well as facilitate innovation and trust.
Live video’s not going anywhere but up. Here’s how to make the most of this hot medium — and why it merits investment and energy moving forward.
Also: Brands share sensitive Mother’s Day messaging, Instagram adds live captions to Stories, and Google Play adds transparency features.
Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.
A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair.